Packs say a lot
"High protein". "No added preservatives". On an app, no one can see who looked at the proof behind the words.
Fast delivery is easy. Trust is the hard part
Ordering groceries on an app got quick. It did not get trustworthy. That is the gap NOW exists to close.
Three problems we kept running into
What goes wrong today.
Speed hides the gaps
When the promise is speed, checking is the first thing skipped. Mix-ups and swaps are rarely explained.
Smaller towns get less
Quick delivery is built for dense cities. Good local suppliers and the people near them have no way to meet online.
Our stand
What we do about it.
We show the proof
The mark on a product means a person looked at the evidence. The date of the check is shown.
The checker is not the seller
The person who brings a product cannot approve it. A different reviewer decides.
We carry it ourselves
NOW staff pack it and NOW riders deliver it, so the care does not stop at the door of the store.
We say what the mark means
NOW Checked is about claims on the pack. It is not a medical or nutrition promise, and we say so.
See how a product is checked.
Five steps. The same for a big brand and a small supplier.